Southeast False Creek Sustainable Community Public Open House

Southeast False Creek Sustainable Community Open House: When: May 24, 2003 Purpose: to review and comment on the preliminary Official Development Plan for the Southeast False Creek mixed-use Sustainable Community Development Where: Mount Pleasant Neighbourhood House. Please view the attached poster below for full details and contact information.
from: City of Vancouverdocument: Southeast False Creek Open Housein detail XlnkS598 XlnkC178F

Life and entropy

Life, whose complexity increases, seems an exception to the second law of thermodynamic. However, life’s order is created by the constant flow of energy from the sun. In order to survive, human beings have to consume food, which is an ordered form of energy and convert it into heat, which is a disordered form of energy. Reading the information contained in this web site will have increased the amount of ordered information in your brain. However, during that period, you will have converted hundreds of calories of ordered energy, in the form of food, into disordered energy, in the form of heat that you lose to the air around you by convection and sweat. In total, this small amount of ordered information will have had a much greater effect increasing the disorder in the rest of the universe.
source: Entropy See also XlnkS535

Posted in Uncategorized

Why does entropy increases?

Any closed system disorder, or entropy, increases with time. Why? In “a brief history of time” Steven Hawking gives the following explanation: Consider the pieces of a puzzle. There is one and only one arrangement where the pieces make a complete picture. On the other hand, there are many arrangements, in which the pieces are disordered and don’t make a picture. Similarly, the second law of thermodynamics results from the fact that they are many more disordered states than there are ordered ones. Without external energy or information which may reconstruct the puzzle, the system will evoluate toward the more probable state of complete disorder and meaningless set of pieces.
source: Entropy See also XlnkS535

Posted in Uncategorized

Stage of behaviours changes

According to social marketing theory, the following are the stages of behaviour changes:

  • Pre-contemplation ( I don’t want but …)
  • Contemplation (I should…)
  • Preparation (Reading about, gathering information)
  • Action (do-it!)
  • Maintenance

source: Behaviour See also XlnkS596

Posted in Uncategorized

Behaviours Change Determinants

According to marketing theory, the following are the key determinants of behaviour changes:

  • Benefits (self-interest and beyond)
  • Perceived consequences
  • Barriers (real or perceived)
  • Social norms and influencers
  • Self-efficacy
  • Competition

source: Behaviour See also XlnkS596

Posted in Uncategorized


Way to act or react, but seen from outside a living organism. Opposed to motive or motivation. Behaviourism is a method of psychological inquiry, an empirical science that study nothing but what ‘an organism does and says’. It is a rather crude materialistic theory that wants to reduce life to a series of stimuli-response and ignores any internal drivers: sentiments, conscience, soul. The development of marketing ‘science’ is largely based on behaviourism theory.
in detailsee also: Social Marketing XlnkS596

Social Marketing

Sustainable social marketing is the application of commercial marketing techniques to programs designed to influence the voluntary behavior of target audiences in order to improve their personal well-being and that of the ecosystem.
in detail XlnkS595

Adoption process

Sustainability Now’s strategy for voluntary adoption of the sustainability principles uses the well-established technique of social marketing. Accordingly, the target audience is sub-divided into 5 groups:

  • Innovators: The pioneers who are actively working at creating solutions, new technologies and new processes to address the issue of sustainability. The main communication issue for this group is of maintenance and keeping information up-to-date.
  • Early adopters: Those who are already integrating the concept of sustainability in their activities. This group bridges the so-called “chiasm” or knowledge gap between innovations and leading edge discoveries and their applications. This is an area where good and progressive engineers thrive.
  • Early majority: A larger group of people who are generally agree with the concept of sustainability but find it difficult to apply it to their businesses, profession or activities. The main communication issue here is to overcome real aor percived barriers (time, access to knowledge, $). The sustainability primer, currently developed by APEGBC, is targeting to address the concerns of this group.
  • Late majority: Another large group that will simply follow the former group. A common objection from this group is: Sustainability is for me because […] ( for example I am a structural engineer and my only function is to calculate structures). Programs that raise awareness and explain why sustainability is relevant, best address the concerns of this particular group. For example, explaining the relationship between greenhouse gas emission and the production of construction material may show to a structural engineer that indeed his professional decision, in determining type and quantity of material is linked to climate change. Once understood the relevancy, the next question from this group is: How to? and it joins the early majority group.
  • Laggards: The ones against. A smaller group unconvinced, and often unwilling to change their mind. In marketing, this group is generally considered as a lost cause not worth of spending time and resources. In governmental program, this group will typically comply through laws and regulations rather than voluntary compliance.

source: SMS Raising Awareness and KnowledgeCross-Ref: Social Marketing See also XlnkS46B

Posted in Uncategorized

Supplementary Cementing Material (SCM)

Supplementary cementing materials (SCM) are reclaimed industrial by-products such as fly ash, silica fume or ground granulated blast-furnace slag (GGBFS) which can partially replace Portland cement in Concrete. The manufacturing of one tonne of Portland Cement produces about one tonne of CO2, a Greenhouse Gas linked to global warming. Using SCM instead of Portland Cement in concrete reduces its “CO2 signature”. SCM in concrete not only reduces GHG emissions but improves long-term strength and durability characteristics, and typically is more economical than normal Portland cement concrete.
weblink: EcoSmart Web pagefrom: EcoSmartin detailsee also: Ecosmart Concrete XlnkS594 XlnkC1812