Long-Haul

Ecomagination — like sustainability itself — is not a one-off campaign or short-term proposition. GE seems determined to make ecomagination part of its identity. It plans not just to market the brand aggressively to the world, but also internally, to … Continue reading

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Branding

GE says the ecomagination “brand” will be integrated into its overall marketing — at least for the products that qualify. This is no small matter. Most companies have been reluctant to play up their products’ environmental benefits (if you don’t … Continue reading

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Scoring

GE has identified 17 products representing about $10 billion in annual sales as part of the ecomagination platform on which it plans to build. In doing so, the company undertook an intensive process to identify and qualify current ecomagination products, … Continue reading

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Aspirational and specific

GE’s ecomagination pledge marries high-level strategy and vision with specific targets and timetables. Both are critical for sustainability to succeed inside a company, and having one without the other is a recipe for failure. In providing both, GE has signaled … Continue reading

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Top Level Commitment

It’s being viewed as a business opportunity. Few other large companies — BP, Dupont, and Interface are rare exceptions — have set their sights on making sustainability a cornerstone of topline business growth — new products, larger markets, stronger customer … Continue reading

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Business opportunity

It’s being viewed as a business opportunity. Few other large companies — BP, Dupont, and Interface are rare exceptions — have set their sights on making sustainability a cornerstone of topline business growth — new products, larger markets, stronger customer … Continue reading

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Clean Coal

If all coal plants in the U.S. had been built with GE’s IGCC technology, the results today would be an annual reduction of nearly 350 million tons of carbon dioxide. This is equal to about one-fourth of the greenhouse gas … Continue reading

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Compact Fluorescent light

Did you know: If every household in the U.S. replaced just one 100-watt incandescent light bulb with a GE compact fluorescent light bulb, over the bulbs’ lifetime, we would save enough energy to power more than 1 million U.S. homes for … Continue reading

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Ecoimagination

GE is announcing that the $150 billion company is hitching its future to the growth of clean energy, clean water, and other clean technologies through a commitment to what GE is calling “ecomagination.” Ecomagination aims to “focus our unique energy, … Continue reading

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