Behaviour

Way to act or react, but seen from outside a living organism. Opposed to motive or motivation. Behaviourism is a method of psychological inquiry, an empirical science that study nothing but what ‘an organism does and says’. It is a … Continue reading

Behaviours Change Determinants

According to marketing theory, the following are the key determinants of behaviour changes: Benefits (self-interest and beyond) Perceived consequences Barriers (real or perceived) Social norms and influencers Self-efficacy Competition • source: Behaviour • See also XlnkS596

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Stage of behaviours changes

According to social marketing theory, the following are the stages of behaviour changes: Pre-contemplation ( I don’t want but …) Contemplation (I should…) Preparation (Reading about, gathering information) Action (do-it!) Maintenance • source: Behaviour • See also XlnkS596

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