Cradle To Cradle

Reduce, reuse, recycle urge environmentalists; in other words, do more with less in order to minimize damage. In this provocative and visionary book, the authors, architect Bill McDonough and chemist Michael Braugart point out that such an approach only perpetuate … Continue reading

Next Industrial Revolution

Article published in the Atlantic Monthly reveals MDBC’s fascinating theory. “Eco-efficiency, the current industrial buzzword, will neither save the environment nor foster ingenuity and productivity, the authors say. They propose a new approach that aims to solve rather than alleviate … Continue reading