Designers who embrace McDonough Braungart Design Chemistry’s five-step strategy of eco-effective design would employ an ever-broadening ability to define, select and reinvent product ingredients, industrial systems, and relationships between producers and customers. 1. The first step aims to remove from … Continue reading
Reduce, reuse, recycle urge environmentalists; in other words, do more with less in order to minimize damage. In this provocative and visionary book, the authors, architect Bill McDonough and chemist Michael Braugart point out that such an approach only perpetuate … Continue reading
Article published in the Atlantic Monthly reveals MDBC’s fascinating theory. “Eco-efficiency, the current industrial buzzword, will neither save the environment nor foster ingenuity and productivity, the authors say. They propose a new approach that aims to solve rather than alleviate … Continue reading
Mc Donough Braungart Design Chemistry has developed the MDBC Index of sustainability, a design tool that evaluates a product’s materials and processes to arrive at a point from which redesign for sustainability can take place. During the process of redesign, … Continue reading