Ecomagination — like sustainability itself — is not a one-off campaign or short-term proposition. GE seems determined to make ecomagination part of its identity. It plans not just to market the brand aggressively to the world, but also internally, to GE’s 300,000-employee base, to ensure that the notion of leadership through clean technology is part of everyone’s job.
source: Ecoimagination See also XlnkS6E4

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