Consumption according to John Ralston Saul

The problem with markets dependent on consumption is that the consumers are unreliable. The producer must constantly try to out guess them. … It is therefore more rational to simpy decide what people should want, them tell them they need it, then sell it to them. Saul calls this three step process ironically “consumption”. [it is in fact consumerism]
source: Consumption See also XlnkS6B3

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