GE has identified 17 products representing about $10 billion in annual sales as part of the ecomagination platform on which it plans to build. In doing so, the company undertook an intensive process to identify and qualify current ecomagination products, analyzing the environmental attributes of GE products relative to benchmarks such as competitors’ best products, the installed base of products, regulatory standards, and historical performance. (Doing this analysis was one of the key roles played by GreenOrder.) For each ecomagination product, GE created an extensive “scorecard” quantifying the product’s environmental attributes, impacts, and benefits relative to comparable products. The scorecards were used to create the product claims that can be found in GE’s printed materials, ads, and Web site.
• source: Ecoimagination • See also XlnkS6E4

GE’s ecomagination pledge marries high-level strategy and vision with specific targets and timetables. Both are critical for sustainability to succeed inside a company, and having one without the other is a recipe for failure. In providing both, GE has signaled its intention to be an environmental and clean-tech leader, and has provided a road map of how they plan to get there
• source: Ecoimagination • See also XlnkS6E4

It’s being viewed as a business opportunity. Few other large companies — BP, Dupont, and Interface are rare exceptions — have set their sights on making sustainability a cornerstone of topline business growth — new products, larger markets, stronger customer ties, etc. GE sees ecomagination as an engine for creating new sources of business value for years to come. That’s likely to make it sustainable within the company, and not just the flavor of the month.
• source: Ecoimagination • See also XlnkS6E4

It’s being viewed as a business opportunity. Few other large companies — BP, Dupont, and Interface are rare exceptions — have set their sights on making sustainability a cornerstone of topline business growth — new products, larger markets, stronger customer ties, etc. GE sees ecomagination as an engine for creating new sources of business value for years to come. That’s likely to make it sustainable within the company, and not just the flavor of the month.
• source: Ecoimagination • See also XlnkS6E4

If all coal plants in the U.S. had been built with GE’s IGCC technology, the results today would be an annual reduction of nearly 350 million tons of carbon dioxide. This is equal to about one-fourth of the greenhouse gas reduction goal proposed for the U.S. under the Kyoto Protocol.
• source: Ecoimagination • See also XlnkS6E4

Did you know: If every household in the U.S. replaced just one 100-watt incandescent light bulb with a GE compact fluorescent light bulb, over the bulbs’ lifetime, we would save enough energy to power more than 1 million U.S. homes for an entire year.
• source: Ecoimagination • See also XlnkS6E4